The Ford Family – Breakthrough T1D
Fundraising Storytelling
Breakthrough T1D (formerly JDRF) is dedicated to finding a cure for Type 1 Diabetes, in part by funding critical research. This video supports that mission during their annual gala by telling the story of a family living with T1D—helping potential donors see the real impact their generosity can make.
The UPG team’s process for storytelling includes concept, writing, directing and of course, the edit.