Make the most of every opportunity.
Build an emotional connection between you and potential clients. Bring your products and services to life. Be memorable. But most of all, convert prospects into business.
Today, more than 80% of people on the web will click “play.” Some are watching the ones below.
Bicycle Sport Shop
Bicycle Sport Shop is one of the more well known Austin-born and bred outdoor brands. They want us to understand that they’re about more than just bikes, but that everything that they are is born out of their love for bike riding. Was that too deep?
Wise Counsel, Inc.
Online marketing for securities-related industries can be quite the headache. Why? Compliance. For instance, a financial planner or “wealth manager” such as Robert Huntley(above) has to stay within the rules set by his broker/dealer. These broker/dealers have their own set of rules on how you can and cannot present yourself or the financial products being sold. The solution? Market YOU, not products. That’s what we’re buying anyway.
The Barber Law Firm
Nothing is more powerful for video marketing than good client testimonials. The Barber Law Firm does solid work and bringing their successes to life on video was easy. Good people make for great video.
ActiveLED by Ringdale
How valuable is a new piece of technology? Well, compare it with the status quo. That’s what this piece does. It tells you how you’re losing money. But more importantly, it shows you. The Pepsi Challenge method.
One successful sales cycle could mean millions to SSSCo. From start to finish they have to impress. They brought in UPG to give their all -important event presentations an exciting feel and compelling value proposition.
Texas Educational Solutions
TES is a retailer of educational software. Their clients are Texas school districts. This is one of several video pieces being used in direct sales and marketing efforts. It’s a strategic mix of focused testimonial sound bites and specific product features.
Brand Showcase – Fan Building
This was a blast. The objective is to flex the muscle of the Hammerhead brand. It’s exciting. It’s somewhat hardcore. It’s elite. Sure this video piece helps market the bike shop but more importantly is that it’s turning existing clients into a tribe of evangelical fanatics. It’s one thing to convert. It’s another thing convert AND inspire.
La Paloma Events Center
As many of us know, choosing the elements of a “dream wedding” is a serious affair. Brides need to be able to visualize themselves and their loved ones having the time of their lives. La Paloma didn’t want to sit back and just hope that web visitors noticed how special of a place it is. They wanted to take their prospects into the future, showing them what their special day could be.