We spend a lot of time experimenting, researching and guiding our clients to video success. Below is some of what we've learned. We hope it’s a resource for you.
Nothing markets your business better than satisfied customers. This has been true long before you, I or the internet came along. Video testimonials are key to any video strategy. So, why hate on them? Because I think we can do better. Here’s why many video testimonials fail and of course, how to do them better: No business posts negative testimonial …
Ever watch a summer blockbuster and imagine yourself as the lead character? There you are: slicing zombies, strategizing your next political move during the Civil War or falling in love with a counterintelligence seductress. Sure, you do. Why not revel in the fun! It’s just a movie after all. Psychologists have long known we think in narratives. You know it too. …
I remember when I was hired at a drug store during my college years. I had to watch about 4 hours of some of the worst corporate videos ever produced. If it weren’t for the sexual harassment video and its mildly entertaining “examples” segment, I think I would have walked out. It was bad and it didn’t begin my relationship …
You don’t need videos. You need a video strategy. Video is good. Good for online content. Good for online marketing. Good for storytelling. Good for SEO. Ok. So, what’s your video content strategy? Yes. You need to have a strategy. Don’t just commit “random acts of marketing.” “No strategy” translates into “no objective.” This is bad mojo. Here are a …
When we discover the latest app, gadget or breakthrough, we normally share with friends. Yep. We all like to show off our own technology moxie — even in short-lived spurts. When a technology company discovers its own breakthrough, company leaders must also share the message. But too often that story seems to get lost in a Tolstoy-sized white paper mess. …
Corporate video can be a great way to engage with an audience. But before breaking out the camera or hiring a pro, it’s important to first look at what you want the video to accomplish and how. Here are 4 tips to help you make your corporate video hits the mark: Know Your Audience Who will be watching? What’s important to …