We spend a lot of time experimenting, researching and guiding our clients to video success. Below is some of what we've learned. We hope it’s a resource for you.
Call it “brand storytelling.” Call it “speaking with an authentic brand voice.” Hey, you can call it whatever you want, as long as you respect the fact that when someone out there decides to give your content their attention, you owe them something in return: a good story, well-told. What the audience really wants is to connect with something. An …
Caution: Expectations May Have Shifted During Flight If you haven’t seen the new pre-flight safety video from Virgin America, go ahead and take the next few minutes to treat yourself. Then come back and I’ll tell you why I think it’s a lot more than just an entertaining musical number, but a textbook example of big thinking leading to a big …
Events present great opportunity. That’s because events are where people act interested. Our minds are bit more open to new things—new people, new products, fresh perspectives, or maybe we’re just drunk on free swag. It’s great that attendees are friendly and ask about your products, services, etc. On social media, there’s also increased chatter—conversations about the event, panels, booths, giveaways, …
We asked several people: “What should companies NEVER EVER post on social media?” The answers were great. Thanks to everone at InnotechAustin who participated. Did you attend the panel, “Don’t let your brand be the drunk uncle of the social web”? If so, here’s a wrap up and the slide deck.
As companies continue to invade social media, the bar for their meaningful participation continues to get higher. Many companies are as welcome on these social channels as that “drunk uncle” that shows up at all the family outings. So how do companies, small & large, B2C & B2B, avoid being that “drunk uncle” and cultivate a voice(and content) that keeps them …
Only few of us are fortunate to work in an industry with signing bonuses, unfettered vacations, flex hours and the open encouragement of office flips-flops, but hey welcome to high tech. These are all standards in the digital workplace. Apple, Facebook, Google, Microsoft are forced to battle it out for top coders and smart techies. To win, companies must take …
In a recent post, I discussed some steps to help you build a video strategy, instead of just looking to do some video. One important component in any video content strategy is video length. There’s a lot of stats, blogs, etc. out there that present a one-size-fits-all guide to this. But hold on. When discussing video length, what we’re really …
We’ve always told our clients, “Trying to go viral is a virus.” But, inadvertently we fear that we’ve communicated that being boring is ok. It’s not. I think approaching your video content with a “viral” attitude is essential. What do I mean? You should always make an attempt to be bold or at the very least discuss it. Bold …
OUT TAKES Warning: the video below contains quite a few curse words. If you’re at work or near children or uptight people, you might want to use headphones.
One of my favorite scenes in Monty Python’s movie, The Holy Grail is the “Bring out your dead” scene. The “dead collector” is going around town collecting victims of the Black Plague. One man tries to put a friend on the pile who wasn’t dead. (yes this is a comedy) Hilarity ensues when the so-called dead man screams out, “I …