We spend a lot of time experimenting, researching and guiding our clients to video success. Below is some of what we've learned. We hope it’s a resource for you.
For the better part of 365 days, we do just about everything we can to avoid commercials. But on one magical Sunday each year, for just a few hours, we tolerate…no, celebrate…television advertising. And we watch a football game at the same time. As great as Super Bowl commercials can be, they’re dominated by massive brands with big budgets. If …
Today’s customers are naturally suspicious and prone to think that your marketing is mostly hype. One effective way to overcome this suspicion is through a customer testimonial video. The Internet gives your customers and prospects the chance to talk about your business on social media and review sites. You have very little control over what happens on these sites, but …
Why do you pull out your never-worn suit for a job interview? Why do you make sure your fly isn’t open when you show up at your prom date’s door? And why are you always on your best behavior when you meet your in-laws for the first time (besides the fact that he’s an ex-cop and would like nothing more …
Ah, the trade show. A massive opportunity for networking, proving your place in the market, and introducing yourself and your products to potential customers. You repeat the same schpeel to everyone but unfortunatley your script is only as good as the storyteller. And often, you, the storyteller can get exhausted. So how can you keep your message fresh, relevant and worth a glance …
Every day we spend hours doing “research,” combing the web so you don’t have to. This is the result. Below, you’ll find the Best Online Videos of Janurary 2014. (We didn’t include any Super Bowl commercials yet, btw.) This first one is one of more powerful PSAs you’ll see. Also, great use of extreme slow mo. Usually slow mo is …
If you’ve spent a good amount of time in marketing, you know what it’s like creating killer marketing material only to watch it do nothing, have zero impact. No ROI. In my former life as a promotions producer for local TV news stations, this was a daily struggle. I’d bust my hump writing and producing what I felt were compelling …
Video has become one of the best ways to communicate a company’s culture, especially in a talent recruiting context. Doing it well can yield great results. Doing it poorly? Well, not so much. Here are 9 tips that will help you succeed, with input along the way from Craig Fisher, CEO of TalentNet, LLC. Craig does training and consulting for …
All year, we’ve been committed to bringing you the best online videos we can find. Below is the delightful result. As far as criteria goes, here are some of what we look for: creativity, humor, storytelling, and how a brand is presented. The objective of most of the video marketing or video content pieces below is to drive demand… for something. Whether …
There’s nothing quite as annoying as someone who just can’t stop talking about themselves. You know who I’m talking about. “Did I tell you about…?” “Have you seen the latest pictures of…?” “On Twitter, you know I’ve got like 5000 followers?” When you run into people like this in a social setting, you run like hell, lest you risk getting …
We scour the whole interweb, finding videos worth viewing. Some are great marketing. Some are great content. Some are just great stories. Enjoy. Foot Locker “Week of Greatness” Dude, Mike Tyson gives Evander Holyfield his ear back. What else do you want? Roadtrippers – Albuquerque Balloon Fiesta Beautiful. These guys do a great job w/ their marketing content. You should …