We spend a lot of time experimenting, researching and guiding our clients to video success. Below is some of what we've learned. We hope it’s a resource for you.
Sometimes you just get lucky. When our friends from Austin Classical Guitar mentioned that we could shoot a special performance by Grisha Goryachev and Jerome Mouffee, we didn’t pass it up. We present Flight of the Bumblebee, performed by a couple of guitar geniuses in the UPG Studio. Enjoy.
YouTube is a great tool for promoting your brand. As with any aspect of business, you don’t want to just jump in headfirst. Before dedicating resources to building a YouTube marketing campaign you need to understand what YouTube is, what it’s best used for, and its limitations. What is it? YouTube is a video viewing website that allows users to upload …
#1 Video Case Story Testimonials were great a few years back when it was a new tactic. It was at the center of many video marketing strategies but was often done poorly. Plus, these videos are not user-generated, like Yelp reviews and the like–people know this. Today’s viewer is much more sophisticated. The bar has been raised for sure. Enter video case …
We scour the web for the best online videos. We do it because we love you. Here are the Best Online Videos for April 2014. Some are video marketing, some are simply good video content. Enjoy. The Great Abyss by The Music Bed The Expert by Lauris Beinerts Corporate Video Survival Guide – “Don’t Shoot People Eating!” by UPG What is …
Video presentations are one hell of a way to make an impression, and there are few better methods to set the tone, break the ice, or simply show off. Whether you are in a sales meeting, presenting figures to shareholders, or giving the keynote at the biggest tradeshow in your profession, an effective video presentation can mean the difference between being talked up …
Let’s be real: most of us can’t easily describe what “good” video is. We just know it when we see it. Still, it is very important when embarking on a video creation odyssey to understand some of the more crucial video services that go into a video production. Yes, you should know what you’re paying for, but you also deserve …
Most of us now get our insider scoop about upcoming products, services, and sales via email. However, there is a fine line between that email that grabs the attention of your consumers and the message that just makes a one click trip directly to the trash bin. Using video as part of your email marketing strategy is an effective way …
We spend way too much time looking for great videos. The result? Some of the best online videos of March 2014. Hopefully, there’s a few you’ve never seen or heard of. Enjoy. W2O Slow Mo Piñata Bashing “Font Men” from Dress Code “Generic Brand Video” from Dissolve “Which is the Killer?” from ElectroBoom “Walking Contest” produced by Natan Schottenfels “Origin of …
Corporate video can be a very powerful tool for businesses to harness. Videos are interesting and engaging; people like video. After all, YouTube is the third most frequently used search engine in the world. Video works. But, if you are considering expanding your company’s branding and message by producing a corporate video, there are some things you may want to …
As a phrase, “Viral video” cemented itself into popular culture years ago—even long before Charlie bit his brother’s finger. And once brands got involved, countless fortunes were spent trying to become the next viral video. Small, medium and large businesses alike set their sights high, expecting a viral return. It never came. Fast forward a few years—things have changed. Viral …