Author Archives: Ben Cecil

Best Online Videos April 2013

By Ben Cecil on

Here you go. It’s always great to see another episode or step in a successful video strategy. With Dove and K-Mart, I think that’s what we saw. Enjoy. _______________________________________________________________________________________________________ _______________________________________________________________________________________________________ _______________________________________________________________________________________________________ _______________________________________________________________________________________________________ This next video is different than what we’ve normally listed in our “Best of” series, but it’s just such great storytelling.  PBS knows [...]

Bring Out Your Dead… Video

By Ben Cecil on

One of my favorite scenes in Monty Python’s movie, The Holy Grail is the “Bring out your dead” scene.  The “dead collector” is going around town collecting victims of the Black Plague.  One man tries to put a friend on the pile who wasn’t dead. (yes this is a comedy) Hilarity ensues when the so-called [...]

Online Video. Shorter isn’t always better.

By Ben Cecil on

In a recent post, I discussed some steps to help you build a video strategy, instead of just looking to do some video. One important component in any video content strategy is video length. There’s a lot of stats, blogs, etc. out there that present a one-size-fits-all guide to this.  But hold on. When discussing [...]

Corporate Video Should Not Suck

By Ben Cecil on

I remember when I was hired at a drug store in college. I had to watch about 4 hours of some of the worst corporate videos ever produced. The acting was dreadful and made me want to quit right there. If it weren’t for the sexual harassment video and it’s mildly entertaining “examples” segment, I think I would have walked out.

NSFW UPG Video Marketing – Corporate Video

By Ben Cecil on

We’ll be honest with you. We wanted to get silly. This is what happened.
We apologize in advance for the profanity and other inappropriate content in the videos below.

NSFW. Enjoy.

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Out takes NSFW (very)

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If you’d like to commission any silly and somewhat inappropriate video content, just click here.

Thanks,

UPG

This is Video Strategy 101

By Ben Cecil on

You Need a Video Strategy. Video is good. Good for online content. Good for online marketing. Good for storytelling. Good for SEO. Ok. So, what’s your video content strategy? Yes. You need to have a strategy. Don’t just commit “random acts of marketing.” “No strategy” translates into “no objective.” This is bad mojo.

Best Online Videos – January 2013

By Ben Cecil on

2013 is off to a great start.  A good crop for January.  *FYI, we’ll be updating this page throughout the month, so come back to it before January 31st. Let’s get started. _______________________________________________________________________________________________________  Muffin mix! BOOM!  The YouTube title is less than compelling, though.  Only critique. _______________________________________________________________________________________________________ So, George Clooney produces/directs and mildly hilarious homoerotic [...]

Best Online Videos 2012 – UPG Video Marketing

By Ben Cecil on

Well, 2012 is all but a memory now. So, here’s a few of the best online marketing videos of the year. This is pretty much the result of dozens of hours on our part. A waste? Never.  If you’d like to read some of our comments on each of these, visit our video marketing blog page. [...]