We’ve always told our clients, “Trying to go viral is a virus.”
But, inadvertently we fear that we’ve communicated that being boring is ok. It’s not.
I think approaching your video content with a “viral” attitude is essential. What do I mean? You should always make an attempt to be bold or at the very least discuss it. Bold doesn’t necessarily mean silly, funny or high budget. It doesn’t mean you have to destroy things (even though we have). To us, BOLD simply means doing it differently than the rest. There’s always a place for that.